Unscripted commercials show real-life families and friends. According to the Uncle Ben's website, the name was first used in 1946 in reference to a black farmer known as Uncle Ben who excelled in rice-growing.
Uncle Ben's. Credit: Justin Sullivan/Getty. Mars foods is to change the name and branching of its Uncle Ben's rice range amid increasing sensitivity to racial issues. The packaging currently features the name Uncle Ben and the image of an .
It said the change signals "the brand's ambition to create a more inclusive future while maintaining its commitment to producing the world's best rice." And while the disappearance of Aunt Jemima, Uncle Ben, Uncle Rastus, and Mrs. Butterworth in 2021 won't undo 400 years of racism, media pundits agree, it can't hurt.
Rename it what you want but the name is so iconic that it will still be called Uncle Ben's by consumers. Source: Chesnot / Getty. Uncle Ben's has changed its name (Credit: Uncle Ben's/Instagram) Fiona Dawson, global president for Mars Food, multisales and global customers said: "We listened to our associates and our customers and the time is right to make meaningful changes across society. The Uncle Ben's rice brand is getting a new name: Ben's Original.
Mars will change the name of its Uncle Ben's rice products to Ben's Original and drop the logo depicting a Chicago head waiter as part of the company's previously announced plans to create a more . The Uncle Ben's brand was established in the 1940s and originally named for a "legendary" Texas rice farmer, according to an archived page on its website. Quaker Oats To Change Name, Remove Image Of Aunt Jemima Brand, As Other Brands Consider Changing Too FILE PHOTO: Boxes of Uncle Ben's rice are displayed on a shelf at a Safeway store on June 17 . According to Mars, the parent company of Uncle Ben's, the face used .
Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year. The rice brand, which came under scrutiny in June for using racially insensitive stereotypes, has officially .
The change follows through on a pledge its owner Mars Food made . Lêst bywurke: 22 dagen lyn - Auteurs: 13 - Bydragen: 29 - Referinsjes: 14 ynterviews en berjochten . Uncle Ben's Rice Brand Gets A Name Change.
Uncle Ben's began in 1942, Until 2021, it was called Uncle Ben's. Mascot, criticism and Name change.
History. Why is Uncle Ben's rice changing its name?
9/23/2020 6:37 AM PT. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as .
Dre Johnson. The Uncle Ben's rice brand is getting a new name: Ben's Original.
Uncle Ben's is the latest brand to revamp amid complaints of a "racially insensitive" name and logo in the wake of George Floyd protests.
Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a .
2.9K. Boxes of Uncle Ben's branded rice are displayed for sale on a shelf inside in a shop on June 20, 2020 in Paris, France.
The rice brand changed announced its new name on September 23, 2020. In some images, he is wearing a bowtie.
The soul-searching comes in the wake of PepsiCo's announcement Wednesday that it's renaming its Aunt Jemima syrup brand. Posted September 23, 2020.
1:06 pm. Now, following in the footsteps of Aunt Jemima, Uncle Ben's is moving away from the racial stereotype the original branding is based on, and will take on a different look in the near future. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a .
Uncle Ben's rice is another brand that many find offensive. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a .
Uncle Ben's rice brand is getting a new name according to Parent firm Mars Inc. On Wednesday, September 23, 2020, the 70-year-old brand announced that it will be changing the name due to its connection with a racial stereotype. Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo.. Mars, the parent company of Uncle Ben's .
The change follows through on a pledge its owner Mars Food made in June to review the brand amid global protests over police brutality and racism.
Parent company Mars has revealed Uncle Ben's will change its name to Ben .
Mars, which named its rice Uncle Ben's in 1946 after a Black farmer, doesn't mention the prior name in the ads. This is the latest company to drop a logo criticized as a racial stereotype.
Source: Facebook, Uncle Ben's U.S.A. Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name and packaging, rice brand Uncle Ben's .
Mars foods is to change the name and branching of its Uncle Ben's rice range amid increasing sensitivity to racial issues.
Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Ben reportedly won a number of awards for the quality and yield of his rice crops.
The rice company Uncle Ben's is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns over racial bias and .
The rice has a new name and look almost a year after parent company Mars Food said it would overhaul imaging. Ben's Original.
Mars Food, which produces the rice brand Uncle Ben's, announced Wednesday that it will change the name to Ben's Original and remove its longtime logo . Packaging with the new name will hit stores next year.Read more AP Uncle Ben's has been the face of the .
Parent company, Mars Inc. announced the news today following criticism that the brand name was rooted in racial stereotype.
The brand had pledged to change its name and packaging this summer. 2.
Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a .
According to the brand's website, Gordon Harwell and his partner who co-founded the . 2.
In a press release, Uncle Ben's officially announced that its rice brand will be evolving to help put a . Mars has unveiled a name change for the 70-year-old Uncle Ben's rice brand, becoming the latest company to drop a logo criticised as a racial stereotype.Packaging with the new name, Ben's .
No word yet on what the new name and image will be.